A joint study by Australian credit bureau illion and analytics firm AlphaBeta has revealed a 67% increase in online gambling in the past week alone following the recent shutdown of all non-essential services due to COVID-19. Since physical sports events were canceled or rescheduled because of the COVID-19 pandemic, we've seen a notable rise in eSports betting and online gambling in the past few months. True, virtual sports have been a big deal even before the health crisis, but at the moment, estimations are that it is a $900 million-worth business. US Online Gambling on the Rise Amid Coronavirus September 23, 2020 During these uncertain times, people are staying home to protect themselves and others from the COVID-19 virus. Governments around the globe are recommending self-isolation as the best method for containing the virus. The rise of online gambling apps, the legalization movement in the US, and the rise of esports gambling are the three key contributors to online gambling's rapid growth. The online gambling industry isn't going anywhere, and it will probably keep on rising with more and more markets readily available for bettors all across the globe.
Analytics firm AlphaBeta and illion, an Australian credit bureau, teamed up recently to conduct a study regarding online gambling during the shutdown due to the coronavirus. The study showed that a 67% increase has been seen in the online gambling sector of Australalia in the past week when non-essential services were shutdown because of the virus.
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Details of the Study:
The figures used in the study came from a sample of transactions involving 250,000 consumers in the country. The figures revealed that consumers are logging on to online gaming sites and betting for entertainment while stuck at home. The online gambling industry has seen a huge uptick in player traffic. The food delivery industry has seen a 63% increase while online retail and subscription services are not far behind at 61%.
According to asgam.com…
The study does not break down the online gambling figures based on type or outline if the information covers only legalized gambling or both legal and illegal gambling. In Australia, wagering and sports betting are allowed but online casino games and poker are not, due to the Interactive Gambling Act.
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It seems around the world, players are logging on to gaming sites and taking part in higher numbers, even in the US. Global Poker is a online social poker operator in the United States that recently revealed that online poker has seen a more than 40% increase in participation since the country starting lockdowns in various states. First-time poker players have increased dramatically by around 255%.
According to Global Poker, before the lockdown, almost 7% of the population in the US had played poker in live or online form, or with friends regularly.
The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.
Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.
With the online gambling industry on the rise, new creative approaches are being used to engage consumers, through the forms of marketing and advertising on multiple electronic devices, 'free' sign-up money for first-timers, and daily deals and promotions for casino games. However, as the online sector continues to grow, operators are ensuring that they take measures to ensure that online gaming to remain safe for their online consumers.
From the figures, we can only imagine that the online gambling industry will continue to flourish alongside the developments in technological advancements. As technology, such as the smartphone continues to prevail and become more innovative, and the ease and accessibility of online devices are dominating homeowner's lives, online marketing is becoming extremely effective for companies to harness.
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Marketing is soaring, with many companies spending a lot of time and money into harnessing the power of being online to their advantages. Email has been around since 1972, yet Email marketing remains strong. A lot of Email Marketing can personalise their emails to the person receiving the message. A gambling company could, therefore, target people who may have signed up for an account but is yet to use it, addressing them by their name and offering them a tempting deal.
Deals are also being made between the online and offline industry, creating a multichannel approach. Retail betting and gambling continue to be important and popular, with some consumers favouring this approach. However, with mobile devices continuing to develop with the latest technology and advancements, retail betting is offering deals to their online counterparts to help increase loyalty and engagement with both types of customers. This also helps with transitioning traditional gamblers towards the online media.
Online Gambling On The Rise 2020
The study does not break down the online gambling figures based on type or outline if the information covers only legalized gambling or both legal and illegal gambling. In Australia, wagering and sports betting are allowed but online casino games and poker are not, due to the Interactive Gambling Act.
Online Gambling On The Rise New York
It seems around the world, players are logging on to gaming sites and taking part in higher numbers, even in the US. Global Poker is a online social poker operator in the United States that recently revealed that online poker has seen a more than 40% increase in participation since the country starting lockdowns in various states. First-time poker players have increased dramatically by around 255%.
According to Global Poker, before the lockdown, almost 7% of the population in the US had played poker in live or online form, or with friends regularly.
The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.
Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.
With the online gambling industry on the rise, new creative approaches are being used to engage consumers, through the forms of marketing and advertising on multiple electronic devices, 'free' sign-up money for first-timers, and daily deals and promotions for casino games. However, as the online sector continues to grow, operators are ensuring that they take measures to ensure that online gaming to remain safe for their online consumers.
From the figures, we can only imagine that the online gambling industry will continue to flourish alongside the developments in technological advancements. As technology, such as the smartphone continues to prevail and become more innovative, and the ease and accessibility of online devices are dominating homeowner's lives, online marketing is becoming extremely effective for companies to harness.
Online Gambling On The Rise Sc
Marketing is soaring, with many companies spending a lot of time and money into harnessing the power of being online to their advantages. Email has been around since 1972, yet Email marketing remains strong. A lot of Email Marketing can personalise their emails to the person receiving the message. A gambling company could, therefore, target people who may have signed up for an account but is yet to use it, addressing them by their name and offering them a tempting deal.
Deals are also being made between the online and offline industry, creating a multichannel approach. Retail betting and gambling continue to be important and popular, with some consumers favouring this approach. However, with mobile devices continuing to develop with the latest technology and advancements, retail betting is offering deals to their online counterparts to help increase loyalty and engagement with both types of customers. This also helps with transitioning traditional gamblers towards the online media.
Online Gambling On The Rise 2020
Social media is, of course, one of the biggest marketing platforms out there now and has had a large, lasting impact on the public. Younger age groups are introduced to gambling a lot sooner and a lot quicker than before, with 1,870 million active Facebook users, 600 million using Instagram, and 317 million Tweeters on Twitter. Social media presence is crucial when marketing remote gambling because it can reach a large volume of people in a short amount of time. It also offers easy-to-use customer service and creates trust.
You can bet that over the coming years, the gambling scene will continue to grow and increase. With more people turning to phones and other online devices, the market is expanding, and reaching them is an easy feat for gambling platforms.
